Privacy Policy

Last Updated: September 7, 2021

This Privacy Policy explains how Live Undiscovered Music, Inc. and its affiliates and subsidiaries (collectively, “LÜM”, “we”, “our”, and “us”) collect, use, and disclose information through, our mobile application LÜM, and any other service, mobile application, or website offered by LÜM that links to this Privacy Policy (collectively, the “Service”). This Privacy Policy is incorporated by this reference into the LÜM End User License Agreement and Terms of Service located at (collectively, the “Terms”). Capitalized terms not defined in this Privacy Policy have the meaning given to them in the Terms. You may use the Service in many different ways. For example, you may choose to use the Service to upload music or communicate with other registered Users. By engaging in some of these uses, you will share information publicly. That public information may be viewed and collected by others. As a result, when using such features only share what you wish to make public.

How We Collect Your Information

Information You Provide. We collect any information that you provide when you use the Service.

Information We Collect When You Use Our Service. We and our third party partners collect and store information that is generated automatically through your use of the Service.

How We Use Your Information

Service-Related Usage. We use the information we collect about and from you for a number of purposes, including: providing, supporting, promoting, and improving the Service, analyzing how you use the Service, tailoring content, and managing our network.

Communications. We may communicate with you using the information collected: (i) for customer service related purposes; or (ii) to provide you with updates or information relating to the Service or content you posted, including promotions and other opportunities. We may send you SMS text messages for security-related purposes (e.g., to verify your phone number, authenticate or recover your account). You may also choose to enable SMS and email notifications to receive updates or information relating to the content other Users post, including the content posted to a Club to which you are subscribed.

Advertising. We may use the information received from or collected about you for marketing and advertising purposes, such as developing and providing promotional and advertising materials that may be relevant, valuable or otherwise of interest to you.

Compliance with Law and Our Own Obligations. We may use the information collected for the following purposes: (i) to enforce our Terms or other legal rights, including intellectual property infringement; (ii) as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and (iii) to comply with industry standards and our policies.

Push Notifications: If you are a registered user of our Service, with your consent, we may send push notifications or alerts to your mobile device even when you are not logged in. We use push notifications to send you notifications in order to keep you informed about the Service. At any time, you can manage your push notification preferences or deactivate these notifications at any time by turning off the notification settings for the LÜM App in the device settings of your mobile device. If you choose not to receive push notifications, you may still receive in-App notifications in the notifications section within our apps.

Aggregate Data. We may de-identify and aggregate information collected through the Service and use it for any lawful purpose.

How We Share Your Information

Vendors and Service Providers. We may share any information we receive with vendors and service providers retained in connection with the provision of the Service. In addition, we use third party analytics vendors to evaluate and provide us with information about your use of the Service and third party advertising partners to show ads that we think may interest you. These analytics service providers may set and access their own cookies, pixel tags and similar technologies on the Service and they may otherwise collect or have access to information about you which they may collect over time and across different online services.

User Content. Our Service is a social service in which you can find, enjoy, and share content. Your name and other profile information will always be viewable and searchable by all Users. The content you post to the Service, such as videos, photos, songs, and comments will be displayed on the Service and viewable by other Users by default. The content you post to a Club will only be accessible to Club Subscribers and the Club Creator. You can choose to make the songs or albums you upload private, and you can change these settings at any time through your account settings. In addition, we may prominently feature songs, videos, and other content that you submit via the Service. We also share the information you provide on the Exchange with other users in order to facilitate the buying and selling of Beats and other services. We are not responsible for another User’s use of your available information, so you should carefully consider whether and what to post or how you identify yourself on the Service.

Joint Marketing Partners and Cross Promotional Campaigns. LÜM may partner with third party companies and artists, including joint marketing partners to create cross-promotional campaigns and contests, and for those third parties' own direct marketing purposes. We disclose your information, including your email, to these companies or artists, and they may contact you directly about LÜM offerings or about their own offerings. To learn more about your options regarding sharing with third parties, please see the Your Preferences section below.

Advertising Partners. We work with third-party advertising partners to show you ads that we think may interest you. Some of our advertising partners are members of the Network Advertising Initiative (!/) or the Digital Advertising Alliance ( If you do not wish to receive personalized ads, please visit their opt-out pages to learn about how you may opt out of receiving web-based personalized ads from member companies. You can access any settings offered by your mobile operating system to limit ad tracking, or you can install the AppChoices mobile app to learn more about how you may opt out of personalized ads in mobile apps.

Social Networks and Other Online Services. The information we obtain from supported third party websites for your log in credentials will be used in accordance with this Privacy Policy. We don’t share any information that you post with any social networking websites or third party websites. You understand and agree that the use of your information by any social networking websites will be governed by the privacy policies of these third party platforms and your settings on that platform. We encourage you to review the privacy policies.

As Required By Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (i) comply with law enforcement requests and legal process, such as a court order or subpoena; (ii) respond to your requests; or (iii) protect your, our or others’ rights, property, or safety. For the avoidance of doubt, the disclosure of your information may occur if you Post any objectionable content on or through the Service.

Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy or liquidation where the business will not continue as a going concern, receivership, sale of LÜM’s assets, or transition of the Service to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. The use of your information following any of these events will be governed by the provisions of this Privacy Policy in effect at the time the applicable information was collected.

Consent. We may also disclose your information with your permission.

Your Preferences

As explained in the “How We Share Your Information” section above, certain information may always be publicly available to others and other information is made publicly available to others by default. You may choose to make certain information private by accessing your account settings. You may, of course, decline to share certain information with us, in which case we may not be able to provide to you some of the features and functionality of the Service. You may update, correct, or delete your User Content or Account information at any time by accessing your Account settings. You can also opt-out of receiving further promotional messages from us by following the unsubscribe instructions provided in the promotional email you receive.

Your California Privacy Rights: If you reside in California and have provided your personal information to us, you may request information once per calendar year about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us in writing at the following email address:

Security of Your Information

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, the Internet and the Service cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us.

Children's Privacy

We do not knowingly collect, maintain, or use personal information from children under 13 years of age (each a “Child” and collectively, “Children”), and no part of the Service is directed to Children. If you learn that a Child has provided us with personal information in violation of this Privacy Policy, then you may alert us at

International Users

If you are visiting the Service from the European Union or other regions with laws governing data collection and use, then please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your information to the Service, you consent to any transfer and processing in accordance with this Privacy Policy.

Update Your Information or Pose a Question or Suggestion

If you have questions regarding this Privacy Policy or our privacy practices, please send an e-mail to

Changes to This Privacy Policy

We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or share personal information previously collected from you through the Service, we will notify you through the Service, by email, or other communication.

Contact Information